Top 5 Fashion Games on iOS in New Zealand: Q2 2025

In the second quarter of 2025, the fashion game genre on iOS in New Zealand displayed varying performance trends. Data from Sensor Tower provides insight into weekly downloads, revenue, and active user trends for the top five games in this category.

Skincare Time: Makeover ASMR saw a noticeable variance in its metrics. Initially, weekly downloads peaked at approximately 694K in mid-April before experiencing a decline, ending June with about 434K. Revenue started strong at $9K but dwindled to zero over the quarter. Active users fluctuated, reaching a high of 1.5K in late April before settling at 1.1K by the end of June.

Beauty Tiles: Story & Makeover maintained a stable performance, with revenue consistently around $200, peaking at $206 in early June. Downloads remained steady, hitting a high of 447K in late April and again in early June. Active users increased from 204 to 570 over the quarter.

Satiszone: Perfect ASMR Tidy displayed a gradual increase in active users, rising from 1.7K to nearly 2K by quarter's end. Revenue saw fluctuations, starting at $78, dropping mid-quarter, and rebounding to $94 by late June. Downloads were relatively stable, with a peak of 299K recorded in April.

Makeup Stylist -DIY Salon game showed consistent user engagement, with active users peaking at 3.6K in April. Revenue remained modest, peaking at $25. Downloads experienced a surge in mid-April, reaching 320K, before stabilizing.

Barber Chop experienced a notable spike in downloads in mid-April, reaching 320K. Revenue was sporadic, with peaks in April and June. Active users showed an upward trend towards the end of the quarter, increasing to 1.9K.

These insights, provided by Sensor Tower, highlight the dynamic nature of the mobile gaming market in New Zealand. For more detailed analytics and trends, visit Sensor Tower's platform.